You could read about the newest football club in the latest issue of the Economist (Here comes's Fanchester United. This club is unique in the way it is managed and controlled. Each shareholder can vote for which players should play in the next game and which should be sold and bought.
The concept is absolutely fantastic. You will create a club with real fan involvement and engagement. They have to visit the homepage often, have to keep updated with the results and they really care who's playing. Furthermore the players really feel they need to deserve the respect of the fans, not just the manager. Since there are so many fans, no one will get selected because they have the manager's eyes.
I would call this the first true ONE company ever. For the first time the fans and customers are invited to participate in the everyday life of the club. I will of course become a member and we'll see how it goes.
Other favorites when it comes to customer involvement in John Fluevog who let customers design their own shows or accessories and then they are shared as Open Source to the public. You can read more about John and his shoes on Fluevog Shoes. Besides this he has wonderful shoes as well :-D
If you are interested in more about ONE I can recommend Stefan Engeseth (Detective Marketing).
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