The boomerang effect

There are several services we all buy that can be easily doubled if the company providing the service dare ask for the return. Stefan Engeseth points it out very clearly in his June issue newsletter. For example if you are going by taxi from A to B it would be smart by the taxi company to ask for the return trip directly. The same applies to restaurants which could offer a discount if the next similar meal is bought directly when the first is bought.

When leaving McDonalds I should be asked if I wanted the same meal the next time and when this time is. Using telecom services like location and SMS it would be easy to help retail to add the boomerang effect to their business. The good thing is that it also helps the company becoming more agile and closer to their customers, almost what Stefan would call ONE.

Use discounts to get the next order (at Arlanda Express you get 50% discount on the return ticket if you buy both at the same time). Use telecom services to confirm, collect permissions, and use telecom services to remind the user when it is getting closer. You can also start collecting information on who is buying what and what products they buy at retail stores. From the permissions and what they actually buy it is possible to create a big tail and good predictions for the future.

Let's through some boomerang!